February 2010
25 posts
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January 2010
41 posts
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Skimboarding in the Storm
Sometimes you can get great results with the simplest tools, duct taping a waterproof HD camera to a broom handle. Go outside and get creative!
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Rather than spending another misguided year trying to “engineer” viral campaigns...
– Ivan Askwith (@ivanovitch), Big Spaceship
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15 Best (and Unknown) iPhone Apps of 2009 →
Creative Applications put together a list of their top 15 iPhone apps from 2009, all of which you probably haven’t heard of.
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Communications tools don’t get socially interesting until they get...
– Clay Shirky, Here Comes Everybody
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The Starbucks Evolution—Submerging The Brand
Local Design Experiments to Break the Cookie-Cutter Mold
During the 1990’s Starbucks was opening locations at a feverish pace, and to maintain the growth they relied on a retail design template for all the new stores opening—mermaids, teak wood ceiling cutouts, rustic illustrations, and earth-tones. In many ways this initial approach helped them to create brand signals that people...
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Too many clients get enamored with the idea of green lighting a viral video. You...
– The Elusive & Misguided Viral Campaign
12 Surprising Things Holding Back Online Video Advertising
(via rickwebb)
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Why Tumblr Is Kicking Posterous's Ass →
Jay Parkinson MD:
How come Posterous is eating dust from a small startup started by a high school dropout?
The answer is as easy as it is counter-intuitive: Tumblr is a New York company and Posterous is a Silicon Valley company.
Or, to put it another way: Posterous is an engineered product, while Tumblr is a designed product.
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Else Mobile—The Time Has Come
Rob Chiu (The Ronin) directed, edited, composited and graded this introduction for Else Mobile’s new mobile device. This spot is apart of a larger campaign and Else Mobile website by Los Angeles agency The Visionaire Group. Although the cinematography, production, and score is beautiful and visually stunning, the concept for the campaign seems far to dramatic...
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Brands must understand that people have their own personal brands and are not...
– Ajaz Ahmed, co-founder and chairman of AKQA
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You’ll see fewer brands creating a site for one campaign and then throwing it...
– Cheryl Calverley, Unilever UK’s senior global manager for Axe Skin
Decline of the Campaign Sites
Both Coke-Cola and Unilever reveled that they are moving away from the concept of creating one-off campaign sites for every new product and initiative. This will be a drastic shift from the current...
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If you don’t make mistakes, you’re not working on hard enough problems. And...
– Frank Wilczek
via BLACKCOFFEE Branding Quotes
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Look At Me
Shot entirely with the Canon 7D over three days, Patrick Lawler put together an interesting and beautiful film. I love all of the close-up shots of the eyes using the Canon 100mm macro f/2.8 lens. Hopefully Canon release the firmware update soon to allow for 60fps on the 5D Mark II as well.
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Make no little plans. They have no magic to stir men’s blood and probably...
– Daniel Burnham, Chicago architect (1864-1912)
via Surfstation
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