December 2010
15 posts
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Is 2011 the Dawn of America's New Optimism? →
Writer and editor Bruce Nussbaum presents the case that we are now entering the “Twilight of Pessimism for America” and finally moving beyond the notion that America is on the decline. Although Nussbaum is writing specifically regarding the perception and attitude of Americans I believe that the same sense of optimism will be true in business, technology and the general view of the...
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“Good design defuses the tension between functional and aesthetic goals precisely...”
– Kevin Mullet & Darrell Sano
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How Think Vitamin increased membership conversions... →
Excellent case study from Think Vitamin on the benefits video for online conversion and the importance of metrics and testing.
The takeaway here is that potential customers want a quick summary of the product, not an actual demo. The bigger takeaway here though is this: you have to be testing your site to see what works and what doesn’t. Going on a gut feeling won’t work. In fact, this very...
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WatchWater Cycle Infographics
Digital agency Lalivingston created an infographic of the process of water collection to purification for Madrid’s water supply company Canal Isabel II. They did a fantastic job with the combination of technical drawings, 3d elements, infographics and animation.
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“The key skill of the innovator is error recovery not failure avoidance.”
– Randy Nelson, Pixar
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“As digital marketers seek to increase profits, they almost always make the same...”
– Seth Godin - The Inevitable Decline Due to Clutter
Adding more messages, ads, promotions, and channels is never better. The trick is to learn restraint and practice the art of focusing your efforts. 