Finding Clarity

As creators and doers our most important resource isn’t talent or creativity but clarity.  Faced with endless ideas and opportunity the real challenge is to find a way to push past the static and noise to focus on one thing. 

Once you find clarity in what you are creating for, filtering through ideas becomes a simple exercise.  What is the one problem you want to create a solution for?

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Do Things that Don't Scale

parislemon:

Paul Graham:

I should mention one sort of initial tactic that usually doesn’t work: the Big Launch. I occasionally meet founders who seem to believe startups are projectiles rather than powered aircraft, and that they’ll make it big if and only if they’re launched with sufficient initial velocity. They want to launch simultaneously in 8 different publications, with embargoes. And on a tuesday, of course, since they read somewhere that’s the optimum day to launch something.

It’s easy to see how little launches matter. Think of some successful startups. How many of their launches do you remember? All you need from a launch is some initial core of users. How well you’re doing a few months later will depend more on how happy you made those users than how many there were of them.

100% agree. I’m still surprised how few entrepreneurs realize this despite the proof being everywhere you look. I get that you worked really hard on something for months (if not years) on end and you want to see (and want for your team to see) your startup’s name in lights. But it’s so much better when those lights are shined on a star, not an actor in an audition.

Very, very few startups are star-level right out of the gate. Use that time with less of the spotlight to your advantage. Learn how to become the star. Then the spotlight will find you.

Creative thinking may mean simply the realization that there’s no particular virtue in doing things the way they always have been done

Rudolf Flesch

AÃRK Collective

A small, independent product design company based in Melborne.

“Our approach is simple, honest and heartfelt. We create what we feel and do it because we love it. Our timepieces are a reflection of us; who we are, what we love and everything we believe in.”
AARK Collective

Everlapse

A friend of mine Sam Soffes and the Seesaw team just launched their fun new app Everlapse.  With the app you can create a sequence of open-ended, collaborative images.  Beverages. Best Duck Face. Peaks. Burger Burger Burger.

Download the app and follow me @moore!

Pro tip: If you want to embed an Everlapse on Tumblr grab the URL (http://everlapse.co/c/0N2120/), add embed?play=true to the end, drop it into an iFrame, and create a new Video post on Tumblr.

<iframe src="http://everlapse.co/c/0N2120/embed?play=true" width="500" height="500" frameborder="0"></iframe>

Adrift

“Adrift” is a love letter to the fog of the San Francisco Bay Area. I chased it for over two years to capture the magical interaction between the soft mist, the ridges of the California coast and the iconic Golden Gate Bridge. This is where “Adrift” was born.

Mesmerizing time-lapse footage above San Francisco shot by Simon Christen.

Cloud.typography
After months of anticipation, Hoefler &amp; Frere-Jones finally released their webfonts solution cloud.typeography. To give it a shot I updated my personal blog to use Vitesse, Sentinel and Whitney.  So far I&#8217;m impressed with the quality and the time they put into optimizing the fonts for both large and small sizes. High-res

Cloud.typography

After months of anticipation, Hoefler & Frere-Jones finally released their webfonts solution cloud.typeography. To give it a shot I updated my personal blog to use Vitesse, Sentinel and Whitney.  So far I’m impressed with the quality and the time they put into optimizing the fonts for both large and small sizes.

RSS represents the antithesis of this new world: it’s completely open, decentralized, and owned by nobody, just like the web itself. It allows anyone, large or small, to build something new and disrupt anyone else they’d like because nobody has to fly six salespeople out first to work out a partnership with anyone else’s salespeople.

That world formed the web’s foundations — without that world to build on, Google, Facebook, and Twitter couldn’t exist. But they’ve now grown so large that everything from that web-native world is now a threat to them, and they want to shut it down. “Sunset” it. “Clean it up.” “Retire” it. Get it out of the way so they can get even bigger and build even bigger proprietary barriers to anyone trying to claim their territory.

Marco.org - Lockdown.

(via mwunsch)