I should mention one sort of initial tactic that usually doesn’t work: the Big Launch. I occasionally meet founders who seem to believe startups are projectiles rather than powered aircraft, and that they’ll make it big if and only if they’re launched with sufficient initial velocity. They want to launch simultaneously in 8 different publications, with embargoes. And on a tuesday, of course, since they read somewhere that’s the optimum day to launch something.
It’s easy to see how little launches matter. Think of some successful startups. How many of their launches do you remember? All you need from a launch is some initial core of users. How well you’re doing a few months later will depend more on how happy you made those users than how many there were of them.
100% agree. I’m still surprised how few entrepreneurs realize this despite the proof being everywhere you look. I get that you worked really hard on something for months (if not years) on end and you want to see (and want for your team to see) your startup’s name in lights. But it’s so much better when those lights are shined on a star, not an actor in an audition.
Very, very few startups are star-level right out of the gate. Use that time with less of the spotlight to your advantage. Learn how to become the star. Then the spotlight will find you.
The dream team right here. :)
A small, independent product design company based in Melborne.
“Our approach is simple, honest and heartfelt. We create what we feel and do it because we love it. Our timepieces are a reflection of us; who we are, what we love and everything we believe in.”
A friend of mine Sam Soffes and the Seesaw team just launched their fun new app Everlapse. With the app you can create a sequence of open-ended, collaborative images. Beverages. Best Duck Face. Peaks. Burger Burger Burger.
Download the app and follow me @moore!
Pro tip: If you want to embed an Everlapse on Tumblr grab the URL (http://everlapse.co/c/0N2120/), add embed?play=true to the end, drop it into an iFrame, and create a new Video post on Tumblr.
<iframe src="http://everlapse.co/c/0N2120/embed?play=true" width="500" height="500" frameborder="0"></iframe>
Kit FUI is an IMDB-like database of Fantasy User Interfaces used in movies, television shows and concepts.
The right course of action might be to stop what you’re doing, and regain your biggest asset – yourself.
“Adrift” is a love letter to the fog of the San Francisco Bay Area. I chased it for over two years to capture the magical interaction between the soft mist, the ridges of the California coast and the iconic Golden Gate Bridge. This is where “Adrift” was born.
Mesmerizing time-lapse footage above San Francisco shot by Simon Christen.
Required Reading For Product Designers
After months of anticipation, Hoefler & Frere-Jones finally released their webfonts solution cloud.typeography. To give it a shot I updated my personal blog to use Vitesse, Sentinel and Whitney. So far I’m impressed with the quality and the time they put into optimizing the fonts for both large and small sizes.
Late Monday afternoon we got a call from the Yahoo! team to see if Style Hatch would be up for working on a custom theme for yahoo.tumblr.com and six of their other product blogs. The challenge was that we had roughly 48 hours to complete the project in time for today’s announcement that the deal to acquire Tumblr was final.
It was quite ambitious to turn it around in such a short time, but 118 commits, 40 issues, 4,548 additions and 2,286 deletions later we were able to turn Cadence into a unique and special theme for Yahoo. I couldn’t have done it without Mikey Wills on our team.
One of the creative directors on the project summed it up perfectly:
It’s quite possible that there’s no other platform out there that you could possibly develop such a robust, flexible and beautiful theme for in 48 hrs.
Overall I have been incredibly impressed Yahoo! team throughout the process. They have a talented team, and I’m certain Yahoo! is on track and heading in a fresh direction. Best of all, I’m even more optimistic that Tumblr is going to thrive.
Robert A. Heinlein, quote from Bobby McKenna’s talk at Valio Con 2013
Josh Long at Valio Conference 2013
The Hunger Games is back on Tumblr with their latest refresh of the Capitol Couture blog. Hands down this is one of the most beautiful and flawlessly executed themes I have seen a brand create for Tumblr. Brands and agencies take note, this is how it should be done.
Anyone know what agency is behind the creation of this campaign?