Where Good Ideas Come From
What leads to our greatest ideas? What are the patterns, trends and environments that help fuel innovation? Author Steven Johnson looks through out human history to identify the cultural, biological and environmental “patterns” that have lead to great ideas.
In this illustrated trailer for the upcoming book Where Good Ideas Come From (similar to the Drive: The Surprising Truth About What Motivates Us trailer) Johnson explores the notion of “slow hunches” where ideas often need to mature, develop and evolve over years—or decades—before finally emerging as a great idea.