Nordkyn: Where Nature Rules
At the farthest northern tip of Europe you will find the Nordkyn peninsula where nature rules every aspect of the land and daily life. Oslo-based design firm Neue Design Studio created a new dynamic identity system for Visit Nordkyn that is designed around the ever changing elements.
The visual identity is based on two main ingredients; our newly developed payoff, “Where nature rules,” and weather statistics from the Norwegian Meteorological Institute. A feed of weather statistics affects the logo to change when the direction of the wind or the temperature changes. On the website, the logo updates every five minutes. We developed a logo generator where Visit Nordkyn can download their logo to the exact weather conditions of that particular moment. Nordkyn is truly a place where nature rules, even over the visual identity.
—Neue Project Description