Color is a live broadcast from your phone. Unlike videos, there’s no audio, editing, or uploading. You got 30 seconds to tell your story. Up to 5,000 friends can simultaneously visit your broadcast from their phone and Facebook.
So after rehashing the complete flop of the first version of Color, they’re putting their $41,000,000 in funding to use to launch a platform to broadcast 30 seconds of boring, soundless video to Facebook. Isn’t audio half the magic of video?