Design Sets the Tone at a New Start-Up Square
http://bits.blogs.nytimes.com/2012/01/15/disruptions-design-sets-the-tone-at-a-new-start-up/Square’s front door to customers is a smartphone application. Square has to provide the simplest experience possible, Mr. Dorsey believes, because, along with good design, it will evoke trust and confidence in a new financial institution that lives in a smartphone.
Yet another example that strategic differentiation begins with design.
