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adidas NEO Label
It interesting watching brands navigate their way onto Tumblr.  The ones that do well clearly understand the unique culture behind the Tumblr community.  Brands and everyone on Tumblr should take these guidelines for posting to heart in this order (Source - Seth Godin | The TED imperatives):
Be interested.
Be generous.
Be interesting.
Connect.
As a bonus they did a fantastic job customizing our Style Hatch premium theme Juuvy.  Other brands that we have noticed who are doing great job on Tumblr and using one of our themes:
Kate Spade (Swell)
Nike ID (MARS)
Puma (Juuvy)
Alternative Apparel (Swell)
Travel Channel (Atlantic Noir)
Lucky Magazine (Swell)
Men’s Health (Juuvy)
Quiksilver (Swell/Atlantic Noir hybrid)
X Games (Backburner)
Time Magazine (Inspire Well)
Ben and Jerry (Nova)
Fab (MARS)
Photojojo (Inspire Well)

adidas NEO Label

It interesting watching brands navigate their way onto Tumblr.  The ones that do well clearly understand the unique culture behind the Tumblr community.  Brands and everyone on Tumblr should take these guidelines for posting to heart in this order (Source - Seth Godin | The TED imperatives):

  1. Be interested.
  2. Be generous.
  3. Be interesting.
  4. Connect.

As a bonus they did a fantastic job customizing our Style Hatch premium theme Juuvy.  Other brands that we have noticed who are doing great job on Tumblr and using one of our themes: