“As digital marketers seek to increase profits, they almost always make the same mistake. They continue to add more clutter, messaging and offers, because, hey, it’s free. […] Once you overload the user, you train them not to pay attention. More clutter isn’t free. In fact, more clutter is a permanent shift, a desensitization to all the information, not just the last bit.”
Seth Godin - The Inevitable Decline Due to Clutter
Adding more messages, ads, promotions, and channels is never better. The trick is to learn restraint and practice the art of focusing your efforts.
