Minimal Branding in a Maximum Market

Multi-disciplinary design consultancy Antrepo took on the challenge of stripping down various brands to a minimalistic state to strengthen the brand by removing the noise.  For each product they took it through two steps to simplify and then simplify more.  This fun challenge is more or less the reverse of the Microsoft iPod packaging spoof video.  See the entire project on Antrepo’s blog A2591.

Found on The Fox Is Black

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  1. alouisesimonsen reblogged this from jonathanmoore
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  3. philipcharters reblogged this from darrenhealey
  4. darrenhealey reblogged this from jonathanmoore
  5. someactorkid reblogged this from jonathanmoore and added:
    would be awesome.
  6. moahandpainted reblogged this from jonathanmoore
  7. draxi-dee reblogged this from jonathanmoore and added:
    I really like this.
  8. twangmywang reblogged this from jonathanmoore
  9. perolas reblogged this from jonathanmoore
  10. glenndram reblogged this from jonathanmoore and added:
    so incredibly beautiful
  11. alyforevergreen reblogged this from jonathanmoore
  12. hullabullo reblogged this from jonathanmoore
  13. true-south reblogged this from jonathanmoore
  14. self-ownership reblogged this from jonathanmoore and added:
    Not that I needed any confirmation but I’m definitely...minimalist. I prefer
  15. francesvictoria reblogged this from jonathanmoore
  16. tanenbaum reblogged this from jonathanmoore
  17. onyourmark reblogged this from jonathanmoore and added:
    Hell yes, from flashy
  18. jonathanmoore posted this