First, second or serial entrepreneurs should take the time to read this article by Paul Stamatiou of Picplum.  To often our entire process gets tripped up by focusing on the wrong things, letting our mood dictate our plans, or allowing indecisiveness creep in.  

You can be so bad at so many things… and as long as you stay focused on how you’re providing value to your users and customers, and you have something that is unique and valuable… you get through all that stuff.- Mark Zuckerberg

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