KarmaTech - WESC
Several students in the Advanced Interface Design class at Hyper Island created KarmaTech as an embeddable RFID concept for WESC shoes. Once you register your shoes with WESC they imagine using the technology to give you access to exclusive events, automatic location based check-ins, and fun social media interactions. Where a platform like Nike+ is focused on performance and competition KarmaTech is simply social and fun.
If you’re interested in design, digital media or advertising and considering schools, definitely take a look at the Hyper Island program.
See a list of all the people involved in this concept.