What Killed I.D. Magazine?

“I.D. was treated as a one-size-fits-all commodity, no different, really, from any other magazine in F+W’s stable,” says Julie Lasky, I.D.’s editor from 2002-2009. “Requests to give special consideration to our readers, advertisers or culture were usually considered whiny and gratuitous.”  …  ”We presented lots of ideas on how to fix that,” says Jill Singer, I.D.’s managing editor from 2005-2009. But one look a the magazine’s site proves that didn’t happen.

Continue reading the story of the demise of the 55 year old publication by Fast Company (one of the handful of magazines that appears to be adapting to this new era).