This is a perfect example of how you should not use social media.  I’m shocked that @kennethcole would try to use the crisis in Egypt as a gimmick to promote their new spring line, even if it was them trying to make light of the situation.  Initially I thought that someone should be let go immediately for that tweet, but according to the @kennethcole bio at tweet signature it came from Kenneth Cole himself.
It seems quite out of character for the Kenneth Cole brand.  What are your thoughts?

This is a perfect example of how you should not use social media.  I’m shocked that @kennethcole would try to use the crisis in Egypt as a gimmick to promote their new spring line, even if it was them trying to make light of the situation.  Initially I thought that someone should be let go immediately for that tweet, but according to the @kennethcole bio at tweet signature it came from Kenneth Cole himself.

It seems quite out of character for the Kenneth Cole brand.  What are your thoughts?

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Notes

  1. browsing reblogged this from jonathanmoore
  2. wheresmytazotea reblogged this from jonathanmoore and added:
    compile a Kenneth Cole ad book. I have been looking for a tasteless add by @KennethCole I saw
  3. marcelosmack answered: i would never buy anything from KC ever again
  4. trevorvanas answered: Its a bit tasteless.
  5. nkaujntsuab answered: It’s in character—-http://technolog.msnbc.msn.com/_news/2011/02/03/5983185-kenneth-coles-punny-cairo-tweet-enrages-internet.
  6. karimboubker said: i feel like this tweet is completely out of place and offensive on so many levels! egypt is going through a tough time right now, and this tweet just seems very inconsiderate. it’s unfortunate, but i don’t think kenneth cole meant to cause any harm.
  7. cmykcommodoll answered: Bad taste. Straight up.
  8. naduray answered: i think humor always help people lose sight of pain for a little i think he ment it to make people laugh but it backfired
  9. briancoydesign answered: ALL OF THE ABOVE
  10. aparticularpath answered: It’s super tasteless, but I think it’s in line with his regular stupid-quote bullshit. I don’t get it.
  11. zerolab answered: imho, this is highly inappropriate. Bad jokes when people are injured or dying fighting for a better life. Typical self-infatuation and ign
  12. greghuntoon answered: Completely agree with you Jonathan. This is a completely ignorant and asinine thing for anyone to say, let alone an international brand.
  13. noeyesknowi answered: fashion is a nazi
  14. personallykept reblogged this from jonathanmoore and added:
    classic Public Relations fuck up
  15. s-m-r-t answered: this is one of those jokes you tell your friends, because the sight would be funny, but that you keep to yourself other than that.
  16. lambtastic answered: well…20 people seemed to not mind! i’m just kidding. i mean really, makes them look pathetic.
  17. stephenlovell reblogged this from jonathanmoore and added:
    Too soon & bad form. Once again,...companies: A.) Don’t “get”
  18. bmichael answered: checkoutthisdeal.com
  19. gregmintyfresh answered: Whoa. That’s just…pretty gross.
  20. dredultra answered: *.*
  21. jonathanmoore posted this