Even companies serious about innovation can fall victim to their own, well-meaning creative process.

1. Thinking the answer is in here, rather than out there
2. Talking about it rather than building it
3. Executing when we should be exploring
4. Being smart
5. Being impatient for the wrong things
6. Confusing cross-functionality with diverse viewpoints
7. Believing process will save you

Taken from Ryan Jacoby, the head of IDEO New York’s practice, talk at NYC/Poly Leading Innovation: Process Is No Substitute.  Read the full overview on Co.Design.

• innovation,
• process,
• creative,