The Seven Deadly Sins That Choke Out Innovation
Even companies serious about innovation can fall victim to their own, well-meaning creative process.
- Thinking the answer is in here, rather than out there
- Talking about it rather than building it
- Executing when we should be exploring
- Being smart
- Being impatient for the wrong things
- Confusing cross-functionality with diverse viewpoints
- Believing process will save you
Taken from Ryan Jacoby, the head of IDEO New York’s practice, talk at NYC/Poly Leading Innovation: Process Is No Substitute. Read the full overview on Co.Design.