Too many clients get enamored with the idea of green lighting a viral video. You might as well just flush your money down the toilet instead of approving such a campaign. It is impossible to actually plan for this and if the ad agency you hired is guaranteeing video views, then fire that ad agency yesterday!

The Elusive & Misguided Viral Campaign

12 Surprising Things Holding Back Online Video Advertising

(via rickwebb)

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