The Secret to Getting Noticed

As I sit in the passenger seat of my car today (wife is driving), I am utterly distracted by the countless political yard signs plastered across my city. But what boggles me most, is the candidates absolute failure of differentiation. Every single candidate does the exact same thing and expects to be noticed, understood, and voted for. How stupid is that?

From Dale Partridge article on how to be an orange dot in a sea of color.