Rather than spending another misguided year trying to “engineer” viral campaigns that will propagate themselves, regardless of consumer intentions, it’s time to refocus our marketing efforts to align with the way that people actually behave.

Ivan Askwith (@ivanovitch), Big Spaceship

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Jonathan Moore

Interactive Creative Director

About Me

I'm an interactive creative director, digital anthropologist and founder of New Ezra in southern CA that is passionate about culture, design, entrepreneurship, technology, and marketing.

New Ezra

Digital Culture Agency

A new breed of digital agency. We dive deep into culture to create relevant campaigns, products, & services for brands.

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Brand Experience

Posts I ‘Liked’ on Tumblr