Michael Bierut on Clients

Partner at Pentagram, Michael Bierut discusses the topic of Clients at the NYC CreativeMornings event.  Often people in the industry love to swap horror stories about difficult clients, but Michael talks about how the the right client can change everything.

The quote that really resonated was, “a sign of a good designer is when the designer gets enthusiastic about a client’s business”.  Over 2009 I worked on several projects in the connected health realm—a subject I knew very little about prior.  I spent a lot of time researching and fully diving into the industry which translated into enthusiasm.  Ultimately it lead to a great relationship with the client through the entire process and translated into work that was very successful for their business.  Take the time to immerse yourself in your client’s business.

One last last quote that I have found to always be true, “the best clients love design, or don’t give a damn about it.”