Brand expression agency Black Coffee posted an article on the science of pattern recognition and how it relates to our perception of any brand through visual, sound, taste, touch, smell or action signals. Our mind has an incredible way of interpreting abstract symbols into meaning.
Rereahsrecs at Cbamrdige Unevistiry hvae porevn waht trpyeapoghrs have kownn for yraes. We dno’t raed ecah letetr iuilndaivdly, rhaetr we see ecah wrod as a whloe. We tehn eqaute ecah wrod to a gievn mneaing. Our aitilby to raed wdors is besad on our frmilaiatiy wtih the lungaage. It dnoes’t meattr waht oedrr the leetrts are in, so lnog as the wrod froms are ricagenzolbe.
*Illustration by Black Coffee