Life, Below 600px I think it’s becoming clear to everyone—except those certain clients stuck in 2002—the fold no longer exists or is relevant.  If you’re not convinced read this article by Paddy Donnelly who makes the case that a build up to “the prize” at the bottom of a page is more effective than cramming the top of the page with the important stuff and filling the bottom with junk. Like cake, the fold is a lie.

Life, Below 600px

I think it’s becoming clear to everyone—except those certain clients stuck in 2002—the fold no longer exists or is relevant.  If you’re not convinced read this article by Paddy Donnelly who makes the case that a build up to “the prize” at the bottom of a page is more effective than cramming the top of the page with the important stuff and filling the bottom with junk.

Like cake, the fold is a lie.

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    my tumblelog. ‘the fold’ does
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    The fold. The final frontier…
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