Excellent quote from Scott Wilson’s, founder of MINIMAL and creator of the LunaTik, boss Ed Boyd while working at Nike.  Go to The 99 Percent and read the full article—Scott Wilson: Do What You Think Is Right & Apologize Later on design, entrepreneurship and taking risks—in fact I think I should read it again.

My boss at Nike, Ed Boyd, told me: “Do what you think is right and apologize later.” That really gave me free rein. And I fell in love with that culture and way of doing things. It’s very entrepreneurially focused. There’s a lot of people at Nike, they go under the radar, and they incubate something, and then they spring it on you.  

Nike really opened my eyes about how you actually talk to a consumer, and how you craft a story.