Don’t Be Afraid of the S-Word

I meet a lot of designers every week. Unsurprisingly, most of them don’t think about their sales process. The truth is that if you want to sustain your business, or (and excuse me for mentioning this unpopular idea) grow it, you must manage your sales properly. It’s that simple.

One thing I’ve found in the 16 months after launching New Ezra is I can manage to stay busy (and profitable) by just relying on people to contact me for new business, but in order to grow it takes a lot of work and effort to work and manage sales.

Read the full article at The 99 Percent