We had been writing a plan and basing decisions on what investors told us they wanted to see.
All that chasing left them living off credit card debt and peanut butter and jelly sandwiches. So the team made a decision: Stop chasing a funding event and figure out how to make money.
Armed with a working prototype, the team kept hustling. But now they were hustling for customers instead of investors.
**Note to self. Re-read this article.