College Humor’s CEO Ricky Van dispels the top 10 web content urban legends.  If you’re a brand (or agency) and think you’re going to attempt to go “viral” with branded or user generated content you have a difficult road ahead.

• Myth #1). People will want to watch your branded content
• Myth #5). We have no idea why things go viral
• Myth #7). You should build your own community and tools
• Myth #10). People will create good content for you