Absolutely anyone can sell crappy work to clients. It’s actually quite easy, and on of the main reasons why there are so many terrible ads, mediocre campaigns, and uninspired websites reeking of sameness. If you want to sell a truly unique idea or creative work to a client it will take hard work and serious effort.
Here are a few key points from the article: know the work inside and out, pick apart your idea, be ready to fight for your ideas, believe in what you’re presenting, and brass balls can help too.
After you finish reading part 1, continue on to part 2.