The Ajax Experience

Commissioned by the 100 year-old Ajax Amsterdam football club, Sid Lee Architecture in collaboration with gsmprjct° created a truly immersive fan experience for the legendary team.

Walking into the museum you go through the hall of “Giants” visualizing the important club members and glorious moments.  Through the hall you travel into The Ajax Academy filled with multimedia rooms and interactive training areas.  Once you have practiced your technique and speed hear an inspiring speech from the club’s coach and head into the stadium to hear the roar of the crowd.

Video Walkthrough & Experience

Apparently I’m a fan of Sid Lee’s work since this is the third time I have posted one of their projects.  They certainly deserve the recognition.  Also see Bota Bota and Redbull Amsterdam HQ.

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Designing for Love—ESPN.com Refresh The insanely talented Edwin Tofslie recently decided to create a full refresh of ESPN.com after getting sick of their dull and outdated site.  Although this was a ‘just for the love of design’ project, it’s a good reminder to take the time to go through similar design exercises to keep your creative mind sharp. My inspiration really came from ESPN the Magazine. I really believe the merging of magazine layout and website content will continue to blur the lines. I especially believe if I were to tackle this as a real project, it would have to be designed, and built to scale and spider to any platform, in any form. This would allow a specialized iPad version of their site that would mimic a powerful interactive magazine. After checking out the details and larger images on the ESPN.com redesign, spend some time looking at his other projects for Nike, Microsoft, Ford and others.  Don’t forget to hit refresh a few times to check out his collection of animated GIFs. Now I just need to figure out a site that could use a refresh and do the same.

Designing for Love—ESPN.com Refresh

The insanely talented Edwin Tofslie recently decided to create a full refresh of ESPN.com after getting sick of their dull and outdated site.  Although this was a ‘just for the love of design’ project, it’s a good reminder to take the time to go through similar design exercises to keep your creative mind sharp.

My inspiration really came from ESPN the Magazine. I really believe the merging of magazine layout and website content will continue to blur the lines. I especially believe if I were to tackle this as a real project, it would have to be designed, and built to scale and spider to any platform, in any form. This would allow a specialized iPad version of their site that would mimic a powerful interactive magazine.

After checking out the details and larger images on the ESPN.com redesign, spend some time looking at his other projects for Nike, Microsoft, Ford and others.  Don’t forget to hit refresh a few times to check out his collection of animated GIFs.

Now I just need to figure out a site that could use a refresh and do the same.

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