Old Spice Campaign Stats Poster In 2010 Wieden + Kennedy launched the fastest growing and most popular interactive campaign in history “The Man Your Man Could Smell Like” for Old Spice featuring the now internet famous Isaiah Mustafa.  Designer Shelby White took the statistic from the campaign and created this information graphics poster inspired by the typographic style of Massimo Vignelli.  Here are a few of the impressive statistics from the campaign: 1.4 billion impressions on the campaign 40 million video views in one week and 110 million and counting since the launch 55% sales increase during the past three months and 107% increase in July 2010

Old Spice Campaign Stats Poster

In 2010 Wieden + Kennedy launched the fastest growing and most popular interactive campaign in history “The Man Your Man Could Smell Like” for Old Spice featuring the now internet famous Isaiah Mustafa.  Designer Shelby White took the statistic from the campaign and created this information graphics poster inspired by the typographic style of Massimo Vignelli.  Here are a few of the impressive statistics from the campaign:

  • 1.4 billion impressions on the campaign
  • 40 million video views in one week and 110 million and counting since the launch
  • 55% sales increase during the past three months and 107% increase in July 2010

Permalink

Fonts In Use Much of design critique is focused on photography and other graphics. It’s time to shed light on the most basic element of communication: the type. At Fonts In Use we’ll catalog and examine real-world typography wherever it appears — branding, advertising, signage, packaging, publications, in print and online — with an emphasis on the typefaces used. An independent project from Sam Berlow, Stephen Coles, and Nick Sherman that I plan on visiting quite often.  Well done.

Fonts In Use

Much of design critique is focused on photography and other graphics. It’s time to shed light on the most basic element of communication: the type. At Fonts In Use we’ll catalog and examine real-world typography wherever it appears — branding, advertising, signage, packaging, publications, in print and online — with an emphasis on the typefaces used.

An independent project from Sam Berlow, Stephen Coles, and Nick Sherman that I plan on visiting quite often.  Well done.

Permalink

Lettering.js

A useful jQuery plugin developed by Dave Rupert and Trent Walton for the forthcoming Operation Condor, that splits an HTML element into its component letters, words or lines for easier CSS styling. From the announcement:

We developed a really simple, lightweight, easy to use jQuery plugin, we’re calling it “Lettering Dot JS”, and we’re releasing it today for free over on Github. Let me demo it for you: </stevejobs>

Reblogged from Matthew Buchanan

Permalink

Pictos @font-face Icon Font

Pictos by Drew Wilson is one of my favorite sets of icons that have made their way into virtually every design project over the last several months—including the Inspire Well theme.  Converting the icon set into a font file seems like a genius move that lets you embed the icons as @font-face type.  This allows the designer to have far more control over size, color and appearance of the icons with CSS text styling.  The only downside I can think of would be random letters used for the icon font throughout your HTML. 

Reblogged from Cameron Moll

Permalink