Jonathan Moore

Pedigree: Catch

Using a Phantom camera to capture the action at 1,000 fps, director Bob Purman films dogs jumping to catch Pedigree dog food. The best part is watching the expressions on the dog’s face as they first see the food flying through the air.

Agency: TBWA, Toronto | Full list of credits on Creativity Online

Reblogged from aparticularpath and maniacalrage

I’m of the opinion that the advertising agency, in its current form, has a rather bleak future ahead. Certainly the automobile industry has taught us that you can’t continue to profit from a mediocre product forever. Wall Street showed us that eventually greed left unchecked is punished. And newspapers have demonstrated that by ignoring the real opportunities provided by technology you absolutely risk extinction in the longterm. And that’s where, I believe, the advertising industry largely finds itself today: mired in mediocrity, greed, and ignorance.

- Bud Caddell

Who says the future needs an advertising agency?

You’ll see fewer brands creating a site for one campaign and then throwing it away. Certainly we won’t do that at Unilever any more.

Cheryl Calverley, Unilever UK’s senior global manager for Axe Skin

Decline of the Campaign Sites

Both Coke-Cola and Unilever reveled that they are moving away from the concept of creating one-off campaign sites for every new product and initiative. This will be a drastic shift from the current site throw away model. Many interactive studios will resist and fight this change, but I honestly see this as an opportunity for innovation, producing some really exiting campaigns. 2010 will prove to be interesting.

The Honest $10,000 SPAM

Forgoing the usual Christmas presents to clients, agency Mother London decided to send out an email to all the clients and contacts with an unbelievable offer of $10,000 risk free money. Out of hundreds of emails sent out only one man actually replied to the email, and in an ironic twist he donates all the money to a Nigerian education organization.

In spite of being touted as the next big thing for over a decade, ads to mobile phones have remained inconsequential. Larger screens and better software are improving the appearance of mobile internet browsing and accompanying adverts. What is still lacking is a reason to pay attention to ads on the move. Prettiness alone does not turn heads.

FT.com / Lex / Consumer & Retail - Ugly success (via heyitsnoah)

I still strongly believe that mobile has incredible potential, but it’s unrealistic to approach mobile advertising with the same strategy, creative, execution, and infrastructure as traditional digital advertising. For mobile to succeed it will require a paradigm shift within the industry, and we can’t expect to build a bridge to tomorrow’s technology using today’s knowledge and tools.

This is a great idea. ExpenseASteak.com is site for the steakhouse Maloney & Porcelli that spits out fake receipts in the exact amount of your bill for things like taxis and gluesticks. [Via AdAge & heyitsnoah]