For all its valuation, the social network is just another ad-supported site. Without an earth-changing idea, it will collapse and take down the Web.
I still believe that Facebook will find their way and innovate in ways we can’t imagine, but they have an uphill battle to fight on the advertising front. The challenge is equally their advertising model as well as educating advertisers on how to get the most out of the platform.
As of right now my money is on Tumblr and even Twitter that they will find an advertising model that works well for brands and the community of users.
The DANIELS are back at it again with this creative ad for Weetabix. Watching the spot I was convinced that the dancing bears was simply CG slight of hand, but after watching the making of I’m impressed that they used costumed dancers and puppets.
If the Minority Report interfaces of tomorrow require this kind of hand dancing I’ll be in a lot of trouble. Suddenly I know how my grandparents must have felt picking up an NES controller to play Contra with me as a kid.
This great spot for Samsung Mobile’s new Not Quite The iPhone II device was created by French agency Heaven.
Apparently Hahn Super Dry is ghetto blasted, exposed to kung-fu, mixed by monster truck, and poured over bowling trophies. Quite epic.
You know the trouble with many agencies [designer, startups, entrepreneurs, studios] is that they don’t really think in terms of selling. They’ve never written direct response. They’ve never tasted blood.
Ladies and Gentlemen, I envy you. For forty years, I’ve been a voice crying in the wilderness. Today, my first love is coming to its own. You face a golden future.
Forty years ago the advertising and marketing visionary, David Ogilvy, talked about the new “secret weapon” of direct response with it’s specific and measurable results. If he were alive today during the internet age, I’m certain his message would remain the same.
Don’t let creativity take over your ability to sell on the behalf of a client, account, product or business.
In 2010 Wieden + Kennedy launched the fastest growing and most popular interactive campaign in history “The Man Your Man Could Smell Like” for Old Spice featuring the now internet famous Isaiah Mustafa. Designer Shelby White took the statistic from the campaign and created this information graphics poster inspired by the typographic style of Massimo Vignelli. Here are a few of the impressive statistics from the campaign:
Mini-Darth Vader works on his Force abilities unsuccessfully until he meets the new 2012 Volkswagen Passat. Advertising agency Deutsch Inc. created this soon to be icon spot as a part of Volkswagen’s Super Bowl commercial campaign.
Thanks @tim_nolan for the link.
Seth Godin - The Inevitable Decline Due to Clutter
Adding more messages, ads, promotions, and channels is never better. The trick is to learn restraint and practice the art of focusing your efforts.
Right now I hate/love this business. I hate/love this work. I hate/love this project. I hate/love these ideas.
It’s all up to your and your work.
Created for the 2010 Advertising and Design Club of Canada (ADCC) Awards. See the full opening credits.
Thanks Bran for showing me this one.
How do you bring colors to life? Denstu London created this fantastic spot for Canon’s Pixma brand that sculpt color using sound waves and high-speed photography. The shoot was directed by self-taught Christopher Hewitt—the best education is always hard work.
Denstu London was also behind the recent Making Future Magic: iPad Light Painting experimental project. Also, see Christopher Hewitt’s Sphere’s of Fury music video.
Hilarious ad for newsday.com’s new iPad app.
Reblogged from socialsalt
Japanese-based (now global) retailer Uniqlo launched an interesting campaign that lowers the price of items the more that people tweet about the item. Although at this point it seem that far more people are tweeting about the campaign concept rather than participating in the campaign—noted by Seth Weisfield.