Jonathan Moore

Jonathan Moore

I am a designer who lives in code, entrepreneur, and an idea incubator driven to make our world a better place.

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The Facebook Fallacy

http://www.technologyreview.com/web/40437/

For all its valuation, the social network is just another ad-supported site. Without an earth-changing idea, it will collapse and take down the Web.

I still believe that Facebook will find their way and innovate in ways we can’t imagine, but they have an uphill battle to fight on the advertising front.  The challenge is equally their advertising model as well as educating advertisers on how to get the most out of the platform.

As of right now my money is on Tumblr and even Twitter that they will find an advertising model that works well for brands and the community of users.

David Ogilvy: We Sell or Else

You know the trouble with many agencies [designer, startups, entrepreneurs, studios] is that they don’t really think in terms of selling.  They’ve never written direct response.  They’ve never tasted blood.

Ladies and Gentlemen, I envy you. For forty years, I’ve been a voice crying in the wilderness. Today, my first love is coming to its own. You face a golden future.

Forty years ago the advertising and marketing visionary, David Ogilvy, talked about the new “secret weapon” of direct response with it’s specific and measurable results.  If he were alive today during the internet age, I’m certain his message would remain the same.

Don’t let creativity take over your ability to sell on the behalf of a client, account, product or business.

Via Copyblogger

Old Spice Campaign Stats Poster In 2010 Wieden + Kennedy launched the fastest growing and most popular interactive campaign in history “The Man Your Man Could Smell Like” for Old Spice featuring the now internet famous Isaiah Mustafa.  Designer Shelby White took the statistic from the campaign and created this information graphics poster inspired by the typographic style of Massimo Vignelli.  Here are a few of the impressive statistics from the campaign: 1.4 billion impressions on the campaign 40 million video views in one week and 110 million and counting since the launch 55% sales increase during the past three months and 107% increase in July 2010

Old Spice Campaign Stats Poster

In 2010 Wieden + Kennedy launched the fastest growing and most popular interactive campaign in history “The Man Your Man Could Smell Like” for Old Spice featuring the now internet famous Isaiah Mustafa.  Designer Shelby White took the statistic from the campaign and created this information graphics poster inspired by the typographic style of Massimo Vignelli.  Here are a few of the impressive statistics from the campaign:

  • 1.4 billion impressions on the campaign
  • 40 million video views in one week and 110 million and counting since the launch
  • 55% sales increase during the past three months and 107% increase in July 2010

“As digital marketers seek to increase profits, they almost always make the same mistake. They continue to add more clutter, messaging and offers, because, hey, it’s free. […] Once you overload the user, you train them not to pay attention. More clutter isn’t free. In fact, more clutter is a permanent shift, a desensitization to all the information, not just the last bit.”

Seth Godin - The Inevitable Decline Due to Clutter

Adding more messages, ads, promotions, and channels is never better.  The trick is to learn restraint and practice the art of focusing your efforts.

Colors Sculpted by Sound

How do you bring colors to life?  Denstu London created this fantastic spot for Canon’s Pixma brand that sculpt color using sound waves and high-speed photography.  The shoot was directed by self-taught Christopher Hewitt—the best education is always hard work.

Denstu London was also behind the recent Making Future Magic: iPad Light Painting experimental project.  Also, see Christopher Hewitt’s Sphere’s of Fury music video.