“Online video creators, advertisers and producers have an unhealthy fascination with viral videos, and that obsession is dragging down the entire industry. Why? Because viral videos are, at their core, no better than a fluffernutter white-bread sandwich, delivering little or no value to anyone.”
Pulling the Cheese
Ever wonder how they pull off those long stringy cheese shots in pizza commercials? Apparently it involves screws, blow torches, q-tips, skilled hand models, and patience. Dominos put together this interesting look into the food styling that goes into shoots as a part of a user generated content campaign for customers to submit what their pizza really looks like.
Zombie Survival Guide iPhone App
New York interactive agency Honest launched an iPhone app for Max Brooks’ series of zombie books, such as “The Zombie Survival Guide”. Although it’s a fairly basic app the execution and details are well done.
Diesel - The Dual
Epic battle between flame man and ice man with a random old guy watching all the action.
Promo made for the band Dancing Pigeons, that Diesel supports through Diesel U:Music. The film is based on Diesel’s theme for their new collection - Fire & Water. Created by Tomas Mankovsky.
The Slide - Driven By Fun
DDB TRIBAL for Volkswagon German installed a “fast lane” heading down a set of stairs to promote the new Polo GTI. Whether or not these posts are really effective for the brand, I do know for sure that it would be a whole lot of fun to be on the DDB team putting together this stunt.
See more of the spots that DDB Tribal put together on I Believe in Advertising
King Kong 3D Ambient
To promote Universal Studio’s new King Kong attraction launching this summer, independent agency David and Goliath created this outdoor ambient ad on Santa Monica beach. David and Goliath is also behind the recent quirky (in a good way) Kia campaigns.
Photographer: Jonathan Alcorn
Reblogged from petervidani | Via I Believe in Advertising
The Google Job Experiment
Knowing that all creative directors have at least an ounce of narcissism in their blood, Alec Brownstein decided to take out Google Ads for five prominent advertising creative directors. When the creative directors googled themselves they were presented with an ad asking for a job. Out of the five ads, Alec interviewed with four of them and got job offers from two. Today he’s working at Y&R New York. In all it only cost him $6.
Swagger Wagon
Saatchi & Saatchi, Los Angeles recently launched this music video as an addition to their hilarious campaign for the Toyota Sienna minivan. At times this music video is painfully embarrassing to watch but still keeps me laughing. Watch more of the content they produced for the campaign on the Sienna YouTube channel.
Agency: Saatchi & Saatchi, Los Angeles
Executive Creative Director: Mike McKay
Creative Director: Erich Funke
Associate Creative Director: Donnell Johnson
Art Director: Stephan Baik
Copywriter: Donnell Johnson
Director of Integrated Production: Tanya LeSieur
Executive Producer: Tina Gongsakdi
Senior Integrated Producer: David J Evans
Via Joshua Corliss …thanks for the link
Making of Google Chrome Speed Test
As a follow-up to the ad posted for Google Chrome, here’s the making of that explains how they created the incredible spot. Any project that requires an explosive, ballistics, and tesla coil expert sounds like a lot of fun.
Watch Google Chrome Speed Tests
Advertising Agency: BBH, NY, USA / Google Creative Lab
Chief Creative Officer: Kevin Roddy
Executive Creative Directors: Pelle & Calle Sjoenell, BBH; Robert Wong, Google Creative Lab
Art Direct: Steve Peck
Copywriter: Jared Elms
Project Manager: Jessica Bigarel, Google Creative Lab
Head of Broadcast: Lisa Setten
Producer: Orlee Tatarka
Business Affairs: Julia Clark, Debbie Gleason
Business Director:Ben Malbon
Project Manager: Rossa Hsieh
Production Company: 1st Avenue Machine
Director: Aaron Duffy
Conceptual Fabricator: Bob Partington
Executive Producer: Sam Penfield
Line Producer: Michael Solomon
Editorial Company: Lost Planet
Editor: Charlie Johnston
Assistant Editor: Chris Huth
Executive Producer: Krystyn Wagenberg
Producer: Meagen Carroll
Telecine Company: Katabatic
Telecine Artist: Emery Wells
Producer: Dave Escovitz
Online Facility: Black Hole
VFX Artist: Tim Farrell
Producer: Tim Vierling
Audio Facility: Plush NYC
Audio Engineer: Rob Fielack
Sound Designer: Joseph Fraioli / JafBox Sound
Google Chrome is Faster Than Projectile Potatoes
This might be the coolest ad I’ve seen in years. Ad agency BBH, NY and Google’s Creative Lab put together this piece to show how fast their new Chrome browser is. Capturing the three scenes at 2,700 fps they setup three races Chrome vs. Potato Gun, Soundwaves, and Lightning.
It convinced me to download the new version of Chrome and give it a try.
Nike: Music Shoe
Running shoes become part of a DJ kit, in this online film for the Nike Free Run+, created out of Wieden + Kennedy, Tokyo.
How to Buy a TV Ad at 3am on Fox News
Slate tested out Google TV Ads new service that lets you upload your 30 second spot, select which networks you want it to air on, pick the time slot, and determine your budget. In their test they submitted a spoof ad to play during a Glenn Beck rerun at 3am on Fox News for $100.
Google certainly has lowered the barrier of entry allowing virtually anyone to advertise on TV.
The Last Advertising Agency On Earth
This office is being preserved just as it was found after everyone vanished. We can even see what they were doing when that moment came, filling in time sheets, getting another coffee, playing foosball. They were carrying on as they always had. Ignorant to the great change going on all around them that would soon destroy them all.
And this was it… The consumer to whom agencies had force fed their brand messages for decades stopped being passive. This was the catastrophe.
A short film about what the future of advertising might look like to promote FITC - Design and Technology Events.
Ad Spending by Media Source
No surprises here on digital ad spending, but seeing visually in context with other media types puts things in perspective. My guess is a huge chunk of the money has also shifted away from ad spending all together, and is being replaced by marketing campaigns to connect with real customers (a.k.a. social).
Via Bud Caddell
Pedigree: Catch
Using a Phantom camera to capture the action at 1,000 fps, director Bob Purman films dogs jumping to catch Pedigree dog food. The best part is watching the expressions on the dog’s face as they first see the food flying through the air.
Agency: TBWA, Toronto | Full list of credits on Creativity Online
Reblogged from aparticularpath and maniacalrage
