The Ajax Experience

Commissioned by the 100 year-old Ajax Amsterdam football club, Sid Lee Architecture in collaboration with gsmprjct° created a truly immersive fan experience for the legendary team.

Walking into the museum you go through the hall of “Giants” visualizing the important club members and glorious moments.  Through the hall you travel into The Ajax Academy filled with multimedia rooms and interactive training areas.  Once you have practiced your technique and speed hear an inspiring speech from the club’s coach and head into the stadium to hear the roar of the crowd.

Video Walkthrough & Experience

Apparently I’m a fan of Sid Lee’s work since this is the third time I have posted one of their projects.  They certainly deserve the recognition.  Also see Bota Bota and Redbull Amsterdam HQ.

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Redbull Amsterdam HQ

Filled with wall-to-wall polygons, Sid Lee Architecture transformed the old shipbuilding factory into a new and creative headquarters for Redbull Amsterdam.  Using a juxtaposition of ideas—light vs dark, arts vs industry—the new headquarters is a perfect fit for the Redbull brand and location.

See more images and details on the space at Yatzer’s full article on Redbull’s Amsterdam HQ.  Photography by Ewout Huibers

Additional post featuring Sid Lee’s work - Bota Bota

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Aurland Lookout Beautiful example of Nordic architecture that blends into the scenic Stegastein lookout in the Aurlandsfjellet region of Norway. The gravity defying Aurland Lookout was designed by Todd Saunders and Tommie Wilhelmsen and commissioned by the Norwegian Highway Department.   For more amazing examples of the combination of scenic landscapes and architecture in Norway check out the imagery on the National Tourist Routes in Norway site. Discovered on The Fox is Black

Aurland Lookout

Beautiful example of Nordic architecture that blends into the scenic Stegastein lookout in the Aurlandsfjellet region of Norway. The gravity defying Aurland Lookout was designed by Todd Saunders and Tommie Wilhelmsen and commissioned by the Norwegian Highway Department.  

For more amazing examples of the combination of scenic landscapes and architecture in Norway check out the imagery on the National Tourist Routes in Norway site.

Discovered on The Fox is Black

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“Make no little plans. They have no magic to stir men’s blood and probably themselves will not be realized. Make big plans; aim high in hope and work, remembering that a noble, logical diagram once recorded will never die, but long after we are gone will be a living thing, asserting itself with ever-growing insistency. Remember that our sons and grandsons are going to do things that would stagger us. Let your watchword be order and your beacon beauty. Think big.”

Daniel Burnham, architect (1864-1912) - The man that built some of the worlds first skyscrapers and created urban plans for Chicago, Washington DC, San Francisco, Cleveland, and Manila before the profession of urban planning existed.

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TRON: Architecture of Light Director Joseph Kosinki is making his big-screen directorial debut with the upcoming TRON: Legacy movie after a well accomplished career as commercial director behind the “Starry Night” - Halo 3 and “Mad-World” - Gears of War commercials.  While creating the visual look for TRON Kosinski relied on his background architecture to create the scientific, geometrical and glossy world. In architecture school, Joseph Kosinski had to post his work in class for professor critiques before returning to the drawing board to fix his mistakes. Years later, he used the same approach to codify the look of Disney’s Tron: Legacy Inspired by real-world architects Kosinki looked to the clean and stark pioneers of modern architecture like Ludwig Mies van der Rohe and Louis Kahn.  “This is a world that had to be designed from scratch,” says Kosinski. “I don’t know how you can direct a movie like this if you’re not interested in design and architecture. It became the guiding philosophy.” Read the entire interview with Joseph Kosinki on Fast Company.

TRON: Architecture of Light

Director Joseph Kosinki is making his big-screen directorial debut with the upcoming TRON: Legacy movie after a well accomplished career as commercial director behind the “Starry Night” - Halo 3 and “Mad-World” - Gears of War commercials.  While creating the visual look for TRON Kosinski relied on his background architecture to create the scientific, geometrical and glossy world.

In architecture school, Joseph Kosinski had to post his work in class for professor critiques before returning to the drawing board to fix his mistakes. Years later, he used the same approach to codify the look of Disney’s Tron: Legacy

Inspired by real-world architects Kosinki looked to the clean and stark pioneers of modern architecture like Ludwig Mies van der Rohe and Louis Kahn.  “This is a world that had to be designed from scratch,” says Kosinski. “I don’t know how you can direct a movie like this if you’re not interested in design and architecture. It became the guiding philosophy.”

Read the entire interview with Joseph Kosinki on Fast Company.

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“Infinity” Citizen x WOW

Tokyo-based visual design studio WOW created this piece last year for Citizen’s booth at BASELWORLD jewelry and watch show.  The piece represents the constant change, energy in Tokyo and infinite possibilities.

Wow | w0w.co.jp
Creative Director: Kosuke Oho
Art Director: Takuma Nakazi
Designer: Daisuke Moriwaki, Daihei Shibata, Tsutomu Miyajima, Yoko Ishii
Music by: Masato Hatanaka | hatanakamasato.net

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