Senior Designer at New York agency Big Spaceship, Dan Mall explains the roll of art direction and how it relates to the design process in the most recent A List Apart article.
Often designers simply view the roll of art director simply as an advanced designer, but art direction goes beyond crafting well developed designs. It lays the foundation to provide an emotional connection to the brand. Providing art direction is a balance between empathy for the viewer and keeping the visual message true to the brand. If you’re looking to move into an art director roll or progress in your design career take the time to read this well written article.