Interactive agency Struck/Axiom with offices in Salt Lake City, UT and Portland, OR recently relaunched the brand focused site for Newcastle Brown Ale (with the help of agencies Vitro Robertson and TWC). Their new approach uses almost nothing but beautifully shot video scenes and minimal text overlays. Impressive work!
In the 1700’s ‘Root Tea’ was a popular Native American-created spirited beverage and herbal remedy made of sassafras, sarsaparilla, birch, bark, and other roots and herbs. When prohibition hit America in 1920 a pharmacist created a non-alchohoic version of the drink, ‘Root Beer’, to meet the demands for a similar flavor to ‘Root Tea’.
Philadelphia distiller Art in the Age recreated the popular ‘Root Tea’ and assures that it’s not just a root beer flavored spirit. Aside from an interesting recipe, history and drink they have fantastic packaging with great typography using Hoefler & Frere-Jones’s Ziggurat and Font Shop’s DIN. More information about Root.
I would love to try this interesting drink, but for the time being it seems that it’s unavailable in California.
