This is a perfect example of how you should not use social media. I’m shocked that @kennethcole would try to use the crisis in Egypt as a gimmick to promote their new spring line, even if it was them trying to make light of the situation. Initially I thought that someone should be let go immediately for that tweet, but according to the @kennethcole bio at tweet signature it came from Kenneth Cole himself.
It seems quite out of character for the Kenneth Cole brand. What are your thoughts?
Senior Designer at New York agency Big Spaceship, Dan Mall explains the roll of art direction and how it relates to the design process in the most recent A List Apart article.
Often designers simply view the roll of art director simply as an advanced designer, but art direction goes beyond crafting well developed designs. It lays the foundation to provide an emotional connection to the brand. Providing art direction is a balance between empathy for the viewer and keeping the visual message true to the brand. If you’re looking to move into an art director roll or progress in your design career take the time to read this well written article.
Barnickel Design created the 200pt brand to showcase their art print and graphic tees.
The bisected diamond logo is a tribute to Sébastien Truchet, the French mathematician who created the standard for measuring type that our modern point system comes from. He also created a tiling system where an almost infinite number of patterns can be created by arranging his tiles in different ways.. we took Truchet’s tile and rotated it 45º to get our logo. The hand stamped, inexact application of the logo aims to further emphasize our interest in the reconciliation of opposites.
College Humor’s CEO Ricky Van dispels the top 10 web content urban legends. If you’re a brand (or agency) and think you’re going to attempt to go “viral” with branded or user generated content you have a difficult road ahead.