Ad Spending by Media Source

No surprises here on digital ad spending, but seeing visually in context with other media types puts things in perspective.  My guess is a huge chunk of the money has also shifted away from ad spending all together, and is being replaced by marketing campaigns to connect with real customers (a.k.a. social).

Via Bud Caddell

• advertising,
• media,
• digital,
• budget,
• marketing,