Think Facebook is safe? He knows where you live.
In 2010 Wieden + Kennedy launched the fastest growing and most popular interactive campaign in history “The Man Your Man Could Smell Like” for Old Spice featuring the now internet famous Isaiah Mustafa. Designer Shelby White took the statistic from the campaign and created this information graphics poster inspired by the typographic style of Massimo Vignelli. Here are a few of the impressive statistics from the campaign:
Mini-Darth Vader works on his Force abilities unsuccessfully until he meets the new 2012 Volkswagen Passat. Advertising agency Deutsch Inc. created this soon to be icon spot as a part of Volkswagen’s Super Bowl commercial campaign.
Japanese-based (now global) retailer Uniqlo launched an interesting campaign that lowers the price of items the more that people tweet about the item. Although at this point it seem that far more people are tweeting about the campaign concept rather than participating in the campaign—noted by Seth Weisfield.
What to feel good about all those followers you’ve accumulated over the years on Twitter? Have all of your followers throw you a parade and hail you as king. This mini-experience site is a part of a campaign the Japanese mobile provider au by KDDI to promote their new IS series of keitai denwa (携帯電話)
Feel free to join my parade by following me (@newezra) on Twitter if you’re not already.
VaynerMedia put together this case study from their geolocation marketing campaign for the New Jersey Nets using Gowalla. This case study proves that Gowalla can move consumers.
Via Jay Robinson
“Can a singing unicorn with a platinum perm help make the world a sweeter place? We think so. EVB is proud to introduce Juicy Fruit’s Serenading Unicorn. He’s here to sweeten your friend’s day with timeless classics from Michael Bolton, Boyz II Men and Culture Club.”