The Last Advertising Agency On Earth

This office is being preserved just as it was found after everyone vanished.  We can even see what they were doing when that moment came, filling in time sheets, getting another coffee, playing foosball.  They were carrying on as they always had.  Ignorant to the great change going on all around them that would soon destroy them all.

And this was it…  The consumer to whom agencies had force fed their brand messages for decades stopped being passive.  This was the catastrophe.

A short film about what the future of advertising might look like to promote FITC - Design and Technology Events.

Permalink

“If you find yourself in the same business you were in ten years ago, you’ll soon find yourself out of business.”

-Unnamed Blackcoffee Client

Change is Inevitable.  Mark Gallagher & Laura Savard discuss the importance of evolution in business and how Nokia, Wrigley, Tiffany & Co., and Hasbro look vastly different today.

Permalink

“You’ll see fewer brands creating a site for one campaign and then throwing it away. Certainly we won’t do that at Unilever any more.”

Cheryl Calverley, Unilever UK’s senior global manager for Axe Skin

Decline of the Campaign Sites

Both Coke-Cola and Unilever reveled that they are moving away from the concept of creating one-off campaign sites for every new product and initiative.  This will be a drastic shift from the current site throw away model.  Many interactive studios will resist and fight this change, but I honestly see this as an opportunity for innovation, producing some really exiting campaigns.  2010 will prove to be interesting.

Permalink