-Unnamed Blackcoffee Client
Change is Inevitable. Mark Gallagher & Laura Savard discuss the importance of evolution in business and how Nokia, Wrigley, Tiffany & Co., and Hasbro look vastly different today.
Tag Results: change
If you find yourself in the same business you were in ten years ago, you’ll soon find yourself out of business.
You’ll see fewer brands creating a site for one campaign and then throwing it away. Certainly we won’t do that at Unilever any more.
Cheryl Calverley, Unilever UK’s senior global manager for Axe Skin
Decline of the Campaign Sites
Both Coke-Cola and Unilever reveled that they are moving away from the concept of creating one-off campaign sites for every new product and initiative. This will be a drastic shift from the current site throw away model. Many interactive studios will resist and fight this change, but I honestly see this as an opportunity for innovation, producing some really exiting campaigns. 2010 will prove to be interesting.
2009’s “Did You Know?” video
