Designing for Love—ESPN.com Refresh
The insanely talented Edwin Tofslie recently decided to create a full refresh of ESPN.com after getting sick of their dull and outdated site. Although this was a ‘just for the love of design’ project, it’s a good reminder to take the time to go through similar design exercises to keep your creative mind sharp.
My inspiration really came from ESPN the Magazine. I really believe the merging of magazine layout and website content will continue to blur the lines. I especially believe if I were to tackle this as a real project, it would have to be designed, and built to scale and spider to any platform, in any form. This would allow a specialized iPad version of their site that would mimic a powerful interactive magazine.
After checking out the details and larger images on the ESPN.com redesign, spend some time looking at his other projects for Nike, Microsoft, Ford and others. Don’t forget to hit refresh a few times to check out his collection of animated GIFs.
Now I just need to figure out a site that could use a refresh and do the same.