Jonathan Moore

How To Sell Creative Work To Clients

Absolutely anyone can sell crappy work to clients. It’s actually quite easy, and on of the main reasons why there are so many terrible ads, mediocre campaigns, and uninspired websites reeking of sameness. If you want to sell a truly unique idea or creative work to a client it will take hard work and serious effort.

Here are a few key points from the article: know the work inside and out, pick apart your idea, be ready to fight for your ideas, believe in what you’re presenting, and brass balls can help too.

After you finish reading part 1, continue on to part 2.

Imaginative

Photographer Tim MacPherson’s portfolio has a series of images on childhood imagination. In addition to this great photo of a kid surfing a pile of laundry the collection includes a girl skiing down stairs covered in blankets and a cowboy riding a horse made of stools and rugs.

Found via Fubiz.net

Skimboarding in the Storm

Sometimes you can get great results with the simplest tools, duct taping a waterproof HD camera to a broom handle. Go outside and get creative!

Our Creative Process

Capturing the rough sketches, illustrations, print design, photography, layout and printing of their holiday Mindcastle shows off their creative process.

The YouTube Dilemma

“YouTube provides a steady stream of inspiration to advertising creatives, but it also leaves young directors vulnerable to having ideas stolen and agencies open to accusations of plagiarism. How can both directors and agencies protect themselves?”