Made of Music

In a print campaign to show the musical influences behind modern artists Billboard Brazil represented the pixelated likes of Marilyn Manson, Bono, Amy Winehouse and Lady Gaga made with their influences’ portraits.  Agency AlmapBBDO took the campaign beyond print and created video installations that were installed in rock bars in Brazil.  Anyone can walk up to the display, select their favorite artists, see a pixelated representation of themselves, and then upload their portrait to Flickr - flickr.com/billboardyourself.

Reblogged from jendotlu, via @jayemsee

The Last Advertising Agency On Earth

This office is being preserved just as it was found after everyone vanished.  We can even see what they were doing when that moment came, filling in time sheets, getting another coffee, playing foosball.  They were carrying on as they always had.  Ignorant to the great change going on all around them that would soon destroy them all.

And this was it…  The consumer to whom agencies had force fed their brand messages for decades stopped being passive.  This was the catastrophe.

A short film about what the future of advertising might look like to promote FITC - Design and Technology Events.

VIV Mag Interactive Feature Spread - iPad Demo

Fantastic example of how motion, interaction, and editorial content can come together to create digital content.  Sure this might take far more time than a standard content layout, but if a publisher can create one to two of these featured mixed in with well designed content this will take off.

Together with co-directors Cory Strassburger and Ming Hsiung, we produced a motion magazine cover and feature spread for Viv Mag - an all digital magazine, which would allow us to create content that will be able to live on the iPad and other tablet devices where digital magazines can live.

- Alexx Henry

Via Josh Spear, Trendhunting (you might want to bookmark this site)

Mag+

As we’re getting close to closing out the decade of amazing technological advances many of the platforms of the past are reaching their end of their life—especially printed magazines and newspapers.  Personally I don’t believe the medium is going anywhere, but the delivery is going to rapidly change over the next few years.

Bonnier R&D imagined a concept of what this new delivery for editorial content will look like.  It’s a fascinating conceptual video, and I’m looking forward to the opportunities it will open.

Read more on the Mag+ Prototype and follow the discussion at the Bonnier R&D Beta Lab.

2009 Razorfish Digital Brand Experience Report

The report highlights five brands that are excelling in an experience driven world:

• Uniqlo - Japanese Retailer Surprises and Delights Audiences with Every Interaction
• Red Bull - Pioneered Experiential Marketing with Subversive Events and Sponsorships
• Nike - Human Race. Chalkbot. Nike is Setting a New Standard for Experiential Marketing
• Virgin America - Brand Built by Breakthrough Experiences - and the Marketing of Them
• Microsoft’s Bing - Accomplishing the Impossible by Putting Experience First and in Every Ad