This is a perfect example of how you should not use social media.  I’m shocked that @kennethcole would try to use the crisis in Egypt as a gimmick to promote their new spring line, even if it was them trying to make light of the situation.  Initially I thought that someone should be let go immediately for that tweet, but according to the @kennethcole bio at tweet signature it came from Kenneth Cole himself.

It seems quite out of character for the Kenneth Cole brand.  What are your thoughts?