Creativity is just connecting things.
The broader one’s understanding of the human experience, the better design we have.
Via Kitsune Noir
Tag Results: experience
One Bit Experience
Leon Hong and Camile Orillaneda run a small design studio One Bit Increment in central California where they recently launched a hand-made interactive experience crafting a paper forest, buffalo in search of potatoes, hedgehogs ready to be squished. Taking the experience one step further they’re using sunrise / sunset and weather data to mimic the Los Angeles weather.
Read more about the process of making the experience at their blog - One Bit Wonder.
UNIQLO Interactive Projects Archive
Over the past several years the Japanese retail chain has come up with some of the most innovative interactive projects, many with the help of the interactive agencies tha ltd. and Bascule Inc. Some of the most interesting campaigns have bridged online interaction with real-time in store or ‘on the street’ content - UNIQLO Grid and Tokyo Fashion Map
via Jarred Bishop and Daniel Howells
2009 Razorfish Digital Brand Experience Report
The report highlights five brands that are excelling in an experience driven world:
- Uniqlo - Japanese Retailer Surprises and Delights Audiences with Every Interaction
- Red Bull - Pioneered Experiential Marketing with Subversive Events and Sponsorships
- Nike - Human Race. Chalkbot. Nike is Setting a New Standard for Experiential Marketing
- Virgin America - Brand Built by Breakthrough Experiences - and the Marketing of Them
- Microsoft’s Bing - Accomplishing the Impossible by Putting Experience First and in Every Ad
Scratch the Site DJ Hero Banner Ad
CP+B created an amazing banner ad for DJ Hero that allow the user to scratch the page. What a great example of technology, creative, and experience coming together.
via Michael Tabtabai & @14four
