Jonathan Moore
I am a designer who lives in code, entrepreneur, and an idea incubator driven to make our world a better place.
I am a designer who lives in code, entrepreneur, and an idea incubator driven to make our world a better place.
Don’t you just hate it when you urgently shoot an email to tech support - who guarantee they will get back to you asap - only to find that the guarantee of them getting back to “asap” you is via an automated confirmation email of having received your call for help. In such instances, we tend to forget that tech support are people too and that they need to go back home :D or just wish that they simply had someone “human” on call 24/7.
Well I wasn’t in such a dire situation with my call for help to Style Hatch. But my support request was emailed over the weekend and I obviously did not expect to get any help until the next day. But as expected, I received the above automated confirmation email. And reading the content of it just made me smile. A simple “automated” email had so much of “human touch” to it. It’s a rather small thing but I loved it that Style Hatch put so much care to add a word of reassurance that they will indeed get back to help me! Having read that email, I would have forgiven Style Hatch even if they weren’t able to get back to me because they had to continue ”fighting the sharks with their bare hands”.
Good design goes well beyond the pixels and typefaces all the way down to the small interactions that a customer has with your company. Now I better get back to wrestling sharks…
Commissioned by the 100 year-old Ajax Amsterdam football club, Sid Lee Architecture in collaboration with gsmprjct° created a truly immersive fan experience for the legendary team.
Walking into the museum you go through the hall of “Giants” visualizing the important club members and glorious moments. Through the hall you travel into The Ajax Academy filled with multimedia rooms and interactive training areas. Once you have practiced your technique and speed hear an inspiring speech from the club’s coach and head into the stadium to hear the roar of the crowd.
Apparently I’m a fan of Sid Lee’s work since this is the third time I have posted one of their projects. They certainly deserve the recognition. Also see Bota Bota and Redbull Amsterdam HQ.
“It’s clear that simplifying and physically tailoring input to output with tech like NFC is a good way to enhance user experience and can lead to some unique interactions. We plan on taking this idea further by experimenting with other platforms and input devices.”
—Physical and Frictionless Input, Teehan+Lax 7 June 2011.
Digital experience agency Teehan+Lax experiments with passive interactions, along with code examples, using near field communications. “It should be about the experience. Not the technology.”
I’m absolutely in love with the simplicity, incredible typography, and tons of small details that add so much to the experience. If you want to see the amount of “love” that went into the site check out the always following search and destroy eyes, meet the team, fly-to dealer locator, board finder, product lookbooks, and board product pages.
“First build a good customer experience […] It’s no use spending time, money, or effort to entice people into a product or service if it just leads to a bad experience. Why? Because those people you carefully encouraged and nudged into your circle? They go right back into the cloud, spreading the news about their bad experience.”
Read the entire article and context - One social media tip: first build a good customer experience
The broader one’s understanding of the human experience, the better design we have.
Via Kitsune Noir
Leon Hong and Camile Orillaneda run a small design studio One Bit Increment in central California where they recently launched a hand-made interactive experience crafting a paper forest, buffalo in search of potatoes, hedgehogs ready to be squished. Taking the experience one step further they’re using sunrise / sunset and weather data to mimic the Los Angeles weather.
Read more about the process of making the experience at their blog - One Bit Wonder.
Over the past several years the Japanese retail chain has come up with some of the most innovative interactive projects, many with the help of the interactive agencies tha ltd. and Bascule Inc. Some of the most interesting campaigns have bridged online interaction with real-time in store or ‘on the street’ content - UNIQLO Grid and Tokyo Fashion Map
via Jarred Bishop and Daniel Howells
The report highlights five brands that are excelling in an experience driven world:
CP+B created an amazing banner ad for DJ Hero that allow the user to scratch the page. What a great example of technology, creative, and experience coming together.
via Michael Tabtabai & @14four
