The Ajax Experience

Commissioned by the 100 year-old Ajax Amsterdam football club, Sid Lee Architecture in collaboration with gsmprjct° created a truly immersive fan experience for the legendary team.

Walking into the museum you go through the hall of “Giants” visualizing the important club members and glorious moments.  Through the hall you travel into The Ajax Academy filled with multimedia rooms and interactive training areas.  Once you have practiced your technique and speed hear an inspiring speech from the club’s coach and head into the stadium to hear the roar of the crowd.

Video Walkthrough & Experience

Apparently I’m a fan of Sid Lee’s work since this is the third time I have posted one of their projects.  They certainly deserve the recognition.  Also see Bota Bota and Redbull Amsterdam HQ.

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On Passive Interaction

“It’s clear that simplifying and physically tailoring input to output with tech like NFC is a good way to enhance user experience and can lead to some unique interactions. We plan on taking this idea further by experimenting with other platforms and input devices.”

—Physical and Frictionless Input, Teehan+Lax 7 June 2011.

Digital experience agency Teehan+Lax experiments with passive interactions, along with code examples, using near field communications.  “It should be about the experience. Not the technology.”

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“First build a good customer experience […] It’s no use spending time, money, or effort to entice people into a product or service if it just leads to a bad experience. Why? Because those people you carefully encouraged and nudged into your circle? They go right back into the cloud, spreading the news about their bad experience.”

Mark Hurst

Read the entire article and context - One social media tip: first build a good customer experience

Via Ryan Singer - @rjs

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One Bit Experience Leon Hong and Camile Orillaneda run a small design studio One Bit Increment in central California where they recently launched a hand-made interactive experience crafting a paper forest, buffalo in search of potatoes, hedgehogs ready to be squished.  Taking the experience one step further they’re using sunrise / sunset and weather data to mimic the Los Angeles weather. Read more about the process of making the experience at their blog - One Bit Wonder.

One Bit Experience

Leon Hong and Camile Orillaneda run a small design studio One Bit Increment in central California where they recently launched a hand-made interactive experience crafting a paper forest, buffalo in search of potatoes, hedgehogs ready to be squished.  Taking the experience one step further they’re using sunrise / sunset and weather data to mimic the Los Angeles weather.

Read more about the process of making the experience at their blog - One Bit Wonder.

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UNIQLO Interactive Projects Archive Over the past several years the Japanese retail chain has come up with some of the most innovative interactive projects, many with the help of the interactive agencies tha ltd. and Bascule Inc. Some of the most interesting campaigns have bridged online interaction with real-time in store or ‘on the street’ content - UNIQLO Grid and Tokyo Fashion Map via Jarred Bishop and Daniel Howells

UNIQLO Interactive Projects Archive

Over the past several years the Japanese retail chain has come up with some of the most innovative interactive projects, many with the help of the interactive agencies tha ltd. and Bascule Inc. Some of the most interesting campaigns have bridged online interaction with real-time in store or ‘on the street’ content - UNIQLO Grid and Tokyo Fashion Map

via Jarred Bishop and Daniel Howells

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2009 Razorfish Digital Brand Experience Report

The report highlights five brands that are excelling in an experience driven world:

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