For all its valuation, the social network is just another ad-supported site. Without an earth-changing idea, it will collapse and take down the Web.
I still believe that Facebook will find their way and innovate in ways we can’t imagine, but they have an uphill battle to fight on the advertising front. The challenge is equally their advertising model as well as educating advertisers on how to get the most out of the platform.
As of right now my money is on Tumblr and even Twitter that they will find an advertising model that works well for brands and the community of users.
- Cher C., in reply to Style Hatch’s support on Facebook that we just rolled out
If you or the brand you work with has “Facebook eCommerce page” anywhere our your social media strategy, you should fire your team. Ok, that might be a bit harsh, but the truth is people interact with brands on Facebook to have a personal connection not have them “shove items in our face”.
Facebook and social media belong in the customer experience world, not “oh look we can sell our stuff there too”.
Backburner version 1.1.2 now supports Facebook’s new Like button for each post. This post walks you through the steps to customize and integrate the Like button into your own theme.
In an attempt to help revitalize the struggling Myspace brand, BBH London and interactive shop Domani Studios launched a site that adds your pictures into various popular music videos. It certainly is not a new interactive gimmick, but it was executed very well.
One unexpected feature is it allows you to sign in with Facebook connect to import your photos. Maybe it is a sign that they’re going to begin focusing on their strength in music.