Jonathan Moore
I am a designer who lives in code, entrepreneur, and an idea incubator driven to make our world a better place.
I am a designer who lives in code, entrepreneur, and an idea incubator driven to make our world a better place.
“Cognitive fluency is simply a measure of how easy it is to think about something, and it turns out that people prefer things that are easy to think about to those that are hard. […] Fluency is implicated in decisions about everything from the products we buy to the people we find attractive to the candidates we vote for - in short, in any situation where we weigh information”
Although some of the results of cognitive fluency studies are somewhat as predicted, the studies have also produced interesting findings around the disfluency of a product, message, concept or design. Often by creating an element of disfluency in marketing a product, potential customers are more likely to view the product as less familiar (a positive in many instances) and far more innovative.
Read the full article discussing the research findings of cognitive fluency (and disfluency)—Easy = True | The Boston Globe.
