“In sports, one never imagines that you can get by on talent alone. Take Roger Federer or Michael Jordan, for instance. Although each man’s one-of-a-kind natural talent is undeniable, we are also keenly aware of the grueling hours of practice that were necessary to mold that talent into true greatness. So why should it be any different with creativity?”
“As digital marketers seek to increase profits, they almost always make the same mistake. They continue to add more clutter, messaging and offers, because, hey, it’s free. […] Once you overload the user, you train them not to pay attention. More clutter isn’t free. In fact, more clutter is a permanent shift, a desensitization to all the information, not just the last bit.”
Seth Godin - The Inevitable Decline Due to Clutter
Adding more messages, ads, promotions, and channels is never better. The trick is to learn restraint and practice the art of focusing your efforts.
“So don’t let all the news of the day slow you down. Don’t let your competitors press releases and launch parties get inside your head. Plan, build, ship, and scale. Assess. Repeat again and again. Win.”
Jason Fried recently asked this question on signal vs. noise and the responses were quite interesting.
For me when I’m in a creative mode I need a lot of people around to help me really focus in. I always feel far more productive when I’m in a busy public place, like a coffee shop, with a good pair of noise canceling headphones. Somehow the active act of ignoring all the busyness moving around me helps me to zone in and focus.