Swagger Wagon

Saatchi & Saatchi, Los Angeles recently launched this music video as an addition to their hilarious campaign for the Toyota Sienna minivan.  At times this music video is painfully embarrassing to watch but still keeps me laughing.  Watch more of the content they produced for the campaign on the Sienna YouTube channel

Agency: Saatchi & Saatchi, Los Angeles
Executive Creative Director: Mike McKay
Creative Director: Erich Funke
Associate Creative Director: Donnell Johnson
Art Director: Stephan Baik
Copywriter: Donnell Johnson
Director of Integrated Production: Tanya LeSieur
Executive Producer: Tina Gongsakdi
Senior Integrated Producer: David J Evans

Via Joshua Corliss …thanks for the link

Serenading Unicorn
“Can a singing unicorn with a platinum perm help make the world a sweeter place? We think so. EVB is proud to introduce Juicy Fruit’s Serenading Unicorn. He’s here to sweeten your friend’s day with timeless classics from Michael Bolton, Boyz II Men and Culture Club.”
The Serenading Unicorn was created by EVB (Evolution Bureau), Partizian Productions, and Jim Henson Creature Shop

Serenading Unicorn

“Can a singing unicorn with a platinum perm help make the world a sweeter place? We think so. EVB is proud to introduce Juicy Fruit’s Serenading Unicorn. He’s here to sweeten your friend’s day with timeless classics from Michael Bolton, Boyz II Men and Culture Club.”

The Serenading Unicorn was created by EVB (Evolution Bureau), Partizian Productions, and Jim Henson Creature Shop