Art direction and design for Hawthorn & Wren’s new identity, packaging, tags, embroidery and more by Kevin Cantrell Design.
It’s amazing how much more interesting these branding projects are with a bit of time spent on the presentation. The wood, arrangement, flowers and camera angles help the project come to live.
At the farthest northern tip of Europe you will find the Nordkyn peninsula where nature rules every aspect of the land and daily life. Oslo-based design firm Neue Design Studio created a new dynamic identity system for Visit Nordkyn that is designed around the ever changing elements.
The visual identity is based on two main ingredients; our newly developed payoff, “Where nature rules,” and weather statistics from the Norwegian Meteorological Institute. A feed of weather statistics affects the logo to change when the direction of the wind or the temperature changes. On the website, the logo updates every five minutes. We developed a logo generator where Visit Nordkyn can download their logo to the exact weather conditions of that particular moment. Nordkyn is truly a place where nature rules, even over the visual identity.
—Neue Project Description
Denmark-based illustrator and designer Casper Iversen designed a mock identity and campaign for the Australian surf and skate brand McKill as a project while finishing his BA in Graphic Communication at Skolen for Visuel Kommunication. Fresh out of school Casper definitely has a solid future in design.