I still remember getting my first Popular Science subscription in the 3rd grade, and every month I would flip to the back pages and dream of the hovercrafts, personal helicopters, and ray guys that I could build by myself with the mail-order assembly guides. When I found the Inventables site on 37signal’s Signal vs. Noise blog this morning it sparked a similar urge to tinker, experiment and invent. I have no clue what I could make with hand moldable plastic, skin conductive switches, squishy magnetic gel and glow in the dark thread, but now I’m determined to find a use.
Rather than taking the typical approach for selling scientific materials by listing the crystallisation temperature, viscosity, melt flow index, Inventables created their site to spark inspiration with great product photography, example applications and easy to read descriptions.
It’s a good lesson for anyone who’s trying to compete with bigger competitors. If you’ve got a smaller product mix, you can obsess over these details in a way that big guys can’t. Customers respond to that.
Take the time to read the article on Signal vs. Noise and browse through Inventables. Both are full of lessons that can be applied to any site, product, brand, or business.