Nike True City

Created by AKQA, True City provides users with a unique insight into six European cities, making the hidden visible through the knowledge and insight of Nike Insiders.  Download the iPhone app (Europe only).

The brilliant part of this campaign isn’t the use of technology and augmenting the city with data, but rather relying on select, local tastemakers to reveal culture throughout the cities.  In 2008 and 2009 we saw the rise and evolution of social media, but I believe 2010 and beyond will be focused on using the social media as a tactic rather than strategy to allow brands to create and curate culture.

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“Make no little plans. They have no magic to stir men’s blood and probably themselves will not be realized. Make big plans; aim high in hope and work, remembering that a noble, logical diagram once recorded will never die, but long after we are gone will be a living thing, asserting itself with ever-growing insistency. Remember that our sons and grandsons are going to do things that would stagger us. Let your watchword be order and your beacon beauty. Think big.”

Daniel Burnham, Chicago architect (1864-1912)

via Surfstation

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Matthew Buchanan: Big news overnight is the launch of Square, a mobile app supporting multiple devices that enables anyone to take credit card transactions without the hassle of merchant accounts or complicated fee structures. It’s the brainchild of Twitter inventor Jack Dorsey and with the likes of Buzz Andersen involved, it’s going to be huge. Impeccable website design by Bobby Andersen. The concept of transferring credit card magnetic data through the audio input jack is quite interesting.  I can’t wait to try it out.

Matthew Buchanan:

Big news overnight is the launch of Square, a mobile app supporting multiple devices that enables anyone to take credit card transactions without the hassle of merchant accounts or complicated fee structures. It’s the brainchild of Twitter inventor Jack Dorsey and with the likes of Buzz Andersen involved, it’s going to be huge. Impeccable website design by Bobby Andersen.

The concept of transferring credit card magnetic data through the audio input jack is quite interesting.  I can’t wait to try it out.

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