The Ajax Experience

Commissioned by the 100 year-old Ajax Amsterdam football club, Sid Lee Architecture in collaboration with gsmprjct° created a truly immersive fan experience for the legendary team.

Walking into the museum you go through the hall of “Giants” visualizing the important club members and glorious moments.  Through the hall you travel into The Ajax Academy filled with multimedia rooms and interactive training areas.  Once you have practiced your technique and speed hear an inspiring speech from the club’s coach and head into the stadium to hear the roar of the crowd.

Video Walkthrough & Experience

Apparently I’m a fan of Sid Lee’s work since this is the third time I have posted one of their projects.  They certainly deserve the recognition.  Also see Bota Bota and Redbull Amsterdam HQ.

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KarmaTech - WESC

Several students in the Advanced Interface Design class at Hyper Island created KarmaTech as an embeddable RFID concept for WESC shoes.  Once you register your shoes with WESC they imagine using the technology to give you access to exclusive events, automatic location based check-ins, and fun social media interactions.  Where a platform like Nike+ is focused on performance and competition KarmaTech is simply social and fun.

If you’re interested in design, digital media or advertising and considering schools, definitely take a look at the Hyper Island program.

See a list of all the people involved in this concept.

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Hacking Xbox Kinect—Interactive Puppet Prototype

It has been only a few short weeks since the Xbox Kinect was released, but already you can find a number of people hacking the Kinect to create really interesting experiences and prototypes.  This interactive puppet prototype was put together in one day by the talented Emily Gobeille and Theo Watson of Design I/O.  This Kinect prototype uses the opensource packages openFrameworks and OpenKinect.

See these other amazing Kinect hacks…

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Serenading Unicorn “Can a singing unicorn with a platinum perm help make the world a sweeter place? We think so. EVB is proud to introduce Juicy Fruit’s Serenading Unicorn. He’s here to sweeten your friend’s day with timeless classics from Michael Bolton, Boyz II Men and Culture Club.” The Serenading Unicorn was created by EVB (Evolution Bureau), Partizian Productions, and Jim Henson Creature Shop

Serenading Unicorn

“Can a singing unicorn with a platinum perm help make the world a sweeter place? We think so. EVB is proud to introduce Juicy Fruit’s Serenading Unicorn. He’s here to sweeten your friend’s day with timeless classics from Michael Bolton, Boyz II Men and Culture Club.”

The Serenading Unicorn was created by EVB (Evolution Bureau), Partizian Productions, and Jim Henson Creature Shop

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One Bit Experience Leon Hong and Camile Orillaneda run a small design studio One Bit Increment in central California where they recently launched a hand-made interactive experience crafting a paper forest, buffalo in search of potatoes, hedgehogs ready to be squished.  Taking the experience one step further they’re using sunrise / sunset and weather data to mimic the Los Angeles weather. Read more about the process of making the experience at their blog - One Bit Wonder.

One Bit Experience

Leon Hong and Camile Orillaneda run a small design studio One Bit Increment in central California where they recently launched a hand-made interactive experience crafting a paper forest, buffalo in search of potatoes, hedgehogs ready to be squished.  Taking the experience one step further they’re using sunrise / sunset and weather data to mimic the Los Angeles weather.

Read more about the process of making the experience at their blog - One Bit Wonder.

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VIV Mag Interactive Feature Spread - iPad Demo

Fantastic example of how motion, interaction, and editorial content can come together to create digital content.  Sure this might take far more time than a standard content layout, but if a publisher can create one to two of these featured mixed in with well designed content this will take off.

Together with co-directors Cory Strassburger and Ming Hsiung, we produced a motion magazine cover and feature spread for Viv Mag - an all digital magazine, which would allow us to create content that will be able to live on the iPad and other tablet devices where digital magazines can live.

- Alexx Henry

Via Josh Spear, Trendhunting (you might want to bookmark this site)

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Avatar Interface Design—Neil Huxley

Inventing Interactive has an incredible interview with interactive art director Neil Huxley who was hired by VFX house Prime Focus to design all the interface elements for the futuristic displays.  Avatar was Neil’s second movie to work on VFX after Gamer in 2009, and prior to that he had primarily art directed movie title screens and created educational interactive work for museums and galleries.

All of the scenes were created using Adobe Photoshop, Illustrator, and After Effects and then incorporated into 3ds Max and Maya.  In all he had 7 months to create the visuals for the movie along with a team six After Effects animators and a few cg artists.

After Avatar picked up an Academy Award for visual effects I’m certain Neil Huxely’s work will be in high demand.

Read the interview with Neil Huxley |  Inventing Interactive on the movie Avatar | Prime Focus’ press release on the interface graphics

Via Ideas Are Awesome

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