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Showing 9 posts tagged mobile

Twitter Parade
What to feel good about all those followers you’ve accumulated over the years on Twitter?  Have all of your followers throw you a parade and hail you as king.  This mini-experience site is a part of a campaign the Japanese mobile provider au by KDDI to promote their new IS series of keitai denwa (携帯電話)
Feel free to join my parade by following me (@newezra) on Twitter if you’re not already.

Twitter Parade

What to feel good about all those followers you’ve accumulated over the years on Twitter?  Have all of your followers throw you a parade and hail you as king.  This mini-experience site is a part of a campaign the Japanese mobile provider au by KDDI to promote their new IS series of keitai denwa (携帯電話)

Feel free to join my parade by following me (@newezra) on Twitter if you’re not already.

Else Mobile—The Time Has Come

Rob Chiu (The Ronin) directed, edited, composited and graded this introduction for Else Mobile’s new mobile device.  This spot is apart of a larger campaign and Else Mobile website by Los Angeles agency The Visionaire Group.  Although the cinematography, production, and score is beautiful and visually stunning, the concept for the campaign seems far to dramatic and ostentatious for my taste, especially for a product consumers should get excited about.

View more of Rob Chiu’s amazing work at TheRonin.co.uk

Mobile Mobile Interactive Christmas Installation

Interactive creative director for Lost Boys, James Theophane, upcycled fifty cellphones to create the Mobile Mobile installation.  Taking the installation to the next level Lost Boys created a website that allow users to serenade people viewing the installation: http://xmas.lbi.co.uk/mobiletree/

Behind the scenes look at the making of the Mobile Mobile installation.

In spite of being touted as the next big thing for over a decade, ads to mobile phones have remained inconsequential. Larger screens and better software are improving the appearance of mobile internet browsing and accompanying adverts. What is still lacking is a reason to pay attention to ads on the move. Prettiness alone does not turn heads.

FT.com / Lex / Consumer & Retail - Ugly success (via heyitsnoah)

I still strongly believe that mobile has incredible potential, but it’s unrealistic to approach mobile advertising with the same strategy, creative, execution, and infrastructure as traditional digital advertising.  For mobile to succeed it will require a paradigm shift within the industry, and we can’t expect to build a bridge to tomorrow’s technology using today’s knowledge and tools.