Nosh 404
The new mobile app Nosh, that helps find out what’s good to eat here, has one of the most epic 404 page. They’ve employed a special ops team to track down and use deadly force if necessary to take down rogue pages.
Touch Wood
Japanese agency Drill Inc set up a domino effect wooden xylophone in the forests of Kyushu, Japan to promote NNT Docomo’s new Touch Wood phone.
10 Tips for Designing Mobile Websites
Don’t expect the typical filler ‘10 tips’ type article. This post is full of technical details you need to start using now.
Device-scale UI elements in iOS Mobile Safari
37signals elegant solution to handle the scaling of UI elements in iOS Mobile Safari depending on how zoomed-in the user is.
Retina Display
Robert Scoble’s high definition photo of the iPhone 4. Taken with a Canon EOS 5D Mark II. Click to see full-size (5616 × 3744 pixels).
Reblogged from Jay Robinson
Twitter Parade
What to feel good about all those followers you’ve accumulated over the years on Twitter? Have all of your followers throw you a parade and hail you as king. This mini-experience site is a part of a campaign the Japanese mobile provider au by KDDI to promote their new IS series of keitai denwa (携帯電話)
Feel free to join my parade by following me (@newezra) on Twitter if you’re not already.
Else Mobile—The Time Has Come
Rob Chiu (The Ronin) directed, edited, composited and graded this introduction for Else Mobile’s new mobile device. This spot is apart of a larger campaign and Else Mobile website by Los Angeles agency The Visionaire Group. Although the cinematography, production, and score is beautiful and visually stunning, the concept for the campaign seems far to dramatic and ostentatious for my taste, especially for a product consumers should get excited about.
View more of Rob Chiu’s amazing work at TheRonin.co.uk
Mobile Mobile Interactive Christmas Installation
Interactive creative director for Lost Boys, James Theophane, upcycled fifty cellphones to create the Mobile Mobile installation. Taking the installation to the next level Lost Boys created a website that allow users to serenade people viewing the installation: http://xmas.lbi.co.uk/mobiletree/
Behind the scenes look at the making of the Mobile Mobile installation.
“In spite of being touted as the next big thing for over a decade, ads to mobile phones have remained inconsequential. Larger screens and better software are improving the appearance of mobile internet browsing and accompanying adverts. What is still lacking is a reason to pay attention to ads on the move. Prettiness alone does not turn heads.”
FT.com / Lex / Consumer & Retail - Ugly success (via heyitsnoah)
I still strongly believe that mobile has incredible potential, but it’s unrealistic to approach mobile advertising with the same strategy, creative, execution, and infrastructure as traditional digital advertising. For mobile to succeed it will require a paradigm shift within the industry, and we can’t expect to build a bridge to tomorrow’s technology using today’s knowledge and tools.
